In a stunning development that has sparked debate across the sports world, broadcaster and former basketball player Rachel DeMita has spoken publicly for the first time after being dismissed from her role with the BIG3 basketball league. The firing came shortly after DeMita posted multiple tweets praising WNBA rookie sensation Caitlin Clark — during a live BIG3 broadcast.
According to DeMita, the decision was made without prior warning or discussion. In a video statement released on social media, she admitted that while she may have made an error in judgment, the sudden termination was both disappointing and unexpected.
“I understand that timing matters,” DeMita said in her message. “I tweeted about a player I admire — but I was still doing my job. To be fired without even a conversation feels unfair.”
The controversy began when DeMita, while covering a live BIG3 event, took to social media to comment on Caitlin Clark’s standout WNBA performance. Her tweets praised Clark’s scoring, leadership, and ability to rise above criticism, drawing considerable attention. However, some within BIG3 reportedly viewed this as a conflict of interest, especially given the league’s previous failed attempt to recruit Clark earlier this year.
BIG3 officials reportedly felt that DeMita’s tweets undermined the broadcast she was assigned to cover and shifted attention away from their league. This incident was seen internally as a breach of focus and professionalism, ultimately resulting in her dismissal.
In her response, DeMita acknowledged that it may not have been the best time to post about another league but stood by her admiration for Clark, describing her as a player who is “changing the game” and “inspiring the next generation.”
“What I tweeted came from a genuine place,” DeMita said. “Caitlin Clark has brought millions of new fans to women’s basketball. I was one of them. I don’t think I should be punished for recognizing greatness.”
DeMita also expressed her disappointment in how the situation was handled, noting that she received no warning, no phone call, and no opportunity to explain her perspective before being removed from her position.
“I would have appreciated a conversation,” she said. “We’re all working toward growing the game. Supporting women’s sports shouldn’t be a crime.”
The firing has divided fans and sports personalities. Some argue that DeMita’s tweets were unprofessional during a BIG3 event, while others say her support for a rising star in women’s sports should be celebrated, not punished.
Despite the setback, DeMita remains optimistic. She thanked her supporters and hinted at future opportunities beyond the BIG3.
“I’m not going anywhere,” she said confidently. “Basketball has been a part of my life for as long as I can remember. Whether I’m on TV, on the sidelines, or online — I’ll keep telling the stories that matter.”
The incident has ignited broader conversations about loyalty in sports media, the role of commentators on social media, and how women in sports are often held to higher scrutiny when expressing opinions.
While DeMita’s time with BIG3 has come to an abrupt end, her voice remains strong — and her support for athletes like Caitlin Clark is louder than ever.